A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The system, called Oz, works by activating cone cells in the retina -- in short, firing laser pulses at researchers' eyes -- ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists from the University of California, Berkeley, recently announced the discovery of a unique color, dubbed ...