A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

McGill researchers have demonstrated something long assumed: that glances can transmit information about one's mental state ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...