The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

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The shape of your nails impact the look of your manicure. Try adding the unique and eye catching lipstick nail shape into ...