Among the new programs Paramount’s CBS unveiled ... chief commercial officer at iSpot. For advertisers that can’t land premium advertising spots next to NFL or NBA games, social media ...

Bidding wars, a CEO reshuffling, a new presidential administration, and other roadblocks have plagued Paramount Global as it has tried to merge with Skydance Media over the past year. Things may ...

Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC , Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring“always-on” sales and conversion measurement ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement to ...

When Paramount Global sells commercials in this ... Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...