PRIORITIZE ITEMS THAT ARE EXCLUSIVE TO THE STORE: PJ Sadler, senior manager of retail for Nintendo of America, said the outpost has eight main products with the Nintendo Store San Francisco logo.

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Miniature versions of marching character statues stationed throughout the store, as well as ball caps and hoodies splashed with the Nintendo San Francisco logo, were among that rare selection.

The latest Jony Ive project appears to be a commercial of some sort, according to some eagle-eyed Redditors around San Francisco. “Seems like a pretty large crew and they are using a drone to ...