When I first saw the Robotaxi wordmark, I assumed someone had already vandalized the car like a Waymo caught in a protest.

The self-driving taxis feature a “Robotaxi” logo written out in a graffiti style on the car’s front doors. The scrawled ...

Fast forward 20 years, Reddit is now a $24.8 billion social media giant boasting 108 million daily active users. Over the ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

The Canada wordmark is ubiquitous in Ottawa. For decades, the logo has been emblazoned on federal buildings and signs, making ...

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been ...