“Cross” star Isaiah Mustafa said Aldis Hodge completely improvised a nod to Mustafa’s longtime career with male grooming brand Old Spice, saying the line wasn’t in the script at all.

Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could ...

Old Spice introduces two new holiday scents available in body wash and antiperspirant/deodorant CINCINNATI--(BUSINESS WIRE)--Baking grandmas everywhere rejoice, you’re no longer the only ones ...

Old Spice has hailed its “biggest-ever marketing campaign”, teaming up with London grime rapper Chip to position the brand “as the British coming-of-age deodorant”. The activity centres on the new ...

It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand. The viral ...

The brand is asking for community interest in a pumpkin spice latte spa day this fall. The spa day would include a PSL-filled hot tub, spiced facials and even pumpkin pie massages, according to ...

World, meet Swaggy Spice, Old Spice’s first ever brand mascot. The new brand mascot forms part of the company’s “Smelf-Confidence” campaign with two musical theatre-inspired spots produced ...

Axe was the leader when it came to a younger target and you were, well, Old Spice. We both know that younger kids had trouble getting past the “Old” in your name. I can imagine that must have ...

CINCINNATI (WXIX) - Procter & Gamble’s Old Spice is joining forces with Arby’s to launch a limited-edition Meat Sweat Defense dry spray. If you fight the “dreaded meat sweats” while ...