Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

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The winner was Old Spice's The Man Your Man Could Smell Like. According to Allen Adamson, professor of marketing at NYU, creating a sexier Mr. Clean makes him more human, more relatable ...

However, it was Mustafa's role as the Old Spice Guy in "The Man Your Man Could Smell Like" ad campaign that propelled him to fame. This was a series of adverts where Mustafa's swoonsome "Guy ...

It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

Old Spice introduced body wash for men in 2003. And with total body wash sales recently eclipsing those for bar soap, many male brands (including Dial, Irish Spring and Nivea) have swooped in to get a ...

Old Spice introduced body wash for men in 2003. And with total body wash sales recently eclipsing those for bar soap, many male brands (including Dial, Irish Spring and Nivea) have swooped in to get a ...