Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

The Coca-Cola-owned unit has re-signed the actress and entrepreneur to attract attention to the nearly 30-year-old ... memorable ads became a mainstay on television and in glossy magazines.

Diet Cherry Coke returns to Coca Cola after 4-year absence with retro packaging for limited time, generating excitement among ...

As media buyers and advertising elites execs anxiously convene at Cannes Lions, all anyone can talk about is how much time ...

In the waning hours of Memorial Day weekend, Ross Chastain did something no driver has ever done in 66 years of the Coca-Cola 600—he started ... and the 27-year-old Byron, who had won the ...

Target, long a mainstay of rainbow capitalism, seems to be trying to revive a version of “don’t ask, don’t tell” by trying to ...

That’s what makes this year’s retreat so revealing: It’s not just a loss of funding but also a reminder that acceptance was ...

The new CCSSC will provide state-of-the-art instructional space and labs for the university’s rapidly growing robotics ...

Curation offers a practical approach to delivering value for both ad buyers and sellers. It also serves as an effective method for adapting media buying strategies to address challenges like signal ...