As per Asia Economy, Ottogi is looking to replicate the "BTS effect" that boosted Samyang Foods’ Buldak Bokkeum Myeon after BTS member Jimin was seen eating it during a live broadcast.

For a change, I tried the Ojingeo Bokkeum (RM27) or stir fried squid, which came with a bowl of rice and banchan. In terms of ratios, the squid seemed to be playing hide and seek. Instead, vegetables ...

In addition, “Hansin Pocha Nakji Bokkeum” (Hansin Pocha stir-fried small octopus), sold through Theborn Korea's online store, was promoted as containing domestically produced green onions ...