Dubai-based Mada Media has launched a new unified digital platform aimed at streamlining out-of-home (OOH) advertising ...

Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

Moving Walls' Mandy Negi explains how OOH can become a stage for luxury storytelling that resonates far beyond the street.

JCDecaux wins the contract for city information panels and associated services in the City of Rennes Paris, April 14th, 2025 - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising com ...

WASHINGTON, DC, April 10, 2025 (EZ Newswire) -- The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures reports ...

Police were finally alerted to the money-spinning operation after discovering bulk advertising messages that were brazenly sent out to a large number of people in the hope of drumming up extra ...

Trump’s Pause on Most Tariffs Raises More Questions Than Answers Amid Ad Business Uncertainty The president said in a post Wednesday that there will be a 90-day pause on tariffs against most ...

As an asset-owner member, DTP represents the property owners of where Out of Home (OOH) advertising structures are located. Elizabeth McIntyre, CEO of the OMA, said: “Asset owners like DTP ...

India’s out-of-home advertising sector is in beast mode. According to the latest FICCI-EY M&E report, OOH advertising grew by 10% in 2024 to reach Rs 5,920 crore. Of this, digital OOH ...

Fuelled by rapid urbanisation, infrastructure expansion, and digital advancements, Indonesia’s OOH advertising sector is experiencing significant growth. Research firm Mordor Intelligence ...