At least, that's what Nutter Butter has been doing since at least spring 2024. In a world where advertisers sometimes spend ...

The Nutter Butter extended universe also has a rotating cast of characters, including Aidan, a reference to a cookie superfan ...

At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family.