Collaborations between JJJJound x OTW by Vans, Converse x KENZO, Story mfg. x ASICS, and more are set to arrive as well.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The bill would not allow schools or institutions like the NCAA to "prohibit, prevent or restrict" athletes' pursuit of NIL ...

Nike announced that the company’s footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja ...

Coachella enlisted Travis Scott to "Design the Desert," which basically means building a silly marketing activation.

Dybantsa is easily the most hyped basketball player ever to come out of the state of Utah, and with his logo attached to his Air Bakin inspired Nike KD 18 PEs, it shows just how real the hype is. In ...

Shedeur Sanders' Nike Air DT Max 96 colorway will be releasing soon. Check our Sneakers news for more upcoming releases and breaking content!

Years back, a good chunk of the East Coast’s limited edition sneaker business ran through the New Jersey-based Bergen ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Nike manufacturers about half of its footwear ... for an apparent rate of 54%, a White House official told CNBC. The tariffs would be yet another headwind for the sneaker and athletic apparel ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe industry with 80% market share, per research firm SATRA) in the 1960s. Nike ...