Puma and Hornets All-Star LaMelo Ball are five years into a 10-year, $100 million dollar endorsement deal, and any hype ...

The Nike KD 18 "EYBL" has finally been unveiled, and hoops fans are already counting down the days until it drops.

Puma and LaMelo Ball have kept to that design direction ... Kobe Bryant preferred a lower profile shoe. Most of the Nike Protro Kobes are lows. LeBron James prefers a tighter fit and more structure.

Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under Armour, and Puma are frequently worn by NBA players—and they’re selling fast.

LaMelo Ball and Puma are dropping the first-ever MB.04, and it just might be one of the best shoes for spring.

Just representing Jordan on my shoe was a big thing to me ... LeBron James? Nike. Steph Curry? Under Armour. LaMelo Ball? Puma. And was Vince Carter really wearing And 1 during the dunk ...

The 2016-17 was a wild year that introduced the world to LaVar Ball, the father of future NBA players Lonzo and Lamelo ... Williamson's shoe broke during a home game against North Carolina ...