The launch of the Air Jordan line in 1984, in partnership with NBA player Michael Jordan, brought a massive changes in both ...

Nike is pleased to introduce RunTown, a first of its kind pop-up brand experience curated by runners, for runners. Connecting athletes in London to sport. Open April 17-28, RunTown presents Nike’s ...

The Nike Air Max 95 “Olympic,” a release from 2004 modeled after the colors of the interlocking Olympics rings, will return as part of Nike’s Spring 2026 collection, sneaker industry sources ...

Controversy allowed Nike to create buzz and a lucrative ‘Banned’ marketing campaign, which made those $5,000 penalty payments a drop in the bucket. The Jordan Brand has an estimated worth of ...

People in China have taken to TikTok to shine a light on popular luxury brands that allegedly depend on the low cost of Chinese manufacturers and in turn, charge a ridiculous markup to customers.

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On the other hand, the Nike “swoosh” is not balanced. It is asymmetrical but iconic due to its simplicity and memorability. A good logo effectively uses design elements to convey the brand's promise.

These logos are more than just mere graphics; they are powerful branding tools that shape our perceptions and forge emotional connections with the brands they represent. Join me as we explore the ...

At close: April 17 at 5:05:00 PM GMT-3 ...