For Coca-Cola, during China’s make-or-break- Lunar New Year (LNY), its message was getting diluted, which was a massive barrier to growth. Coca-Cola reinvented itself by creating a shared activity ...

As the world gears up to celebrate Chinese New Year on January 29 this year, it would behoove those who celebrate the holiday to keep the snake in mind - and there are plenty of ways to do so in the ...