The Buffalo Bills may not have wanted to do this, but now the key is embracing it and not fighting it. This is free advertising for the Bills’ brand and their players.

P eople love fantasy movies because they take us to places we've never gone before or show us things we've never seen.

Whether you grew up watching Swat Kats tear through MegaKat City, Freakazoid cause unhinged chaos, or Bucky O’Hare battle the ...