A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Jaguar has revealed its new logo and rebranded look with a new video, which has left everyone on the internet asking one thing. Where are the cars? The advert features a group of people wearing ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...