Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Zamarii Sanders of Cardinal Newman blazed through the track and clocked a stellar time of 10.35 to claim the New Balance Nationals Outdoor title in the 100m.

Aaron Rodgers is beginning his tenure with the Pittsburgh Steelers on an unexpected yet deliberate note-choosing to invest in building rapport with coach Arthur Smith instead of ov ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

Boston College has unveiled its brand-new football uniforms for the 2025 season, featuring a blend of tradition and modern ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...