Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

The New Balance 410 V8 trainer is a stylish running shoe to hit the trails with and it's now on sale! These are kitted out ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

New Balance has long been viewed as the preeminent producer of Dad Shoes, and Longwood's men's basketball team referenced ...

In a collaboration with Stone Island, the original Numeric skate shoe, the 272, gets a stripped-down reimagining.

New Balance thrives by knowing their lane. Unlike other sneaker giants who cast a wide design net, Boston’s finest have always succeeded because they know what they do well and they keep doing it ...

They're stunningly bright. They shine like gold. They're the signature shoe of the best baseball player in the world today. That's why I bought New Balance's FuelCell Ohtani 1 Trainers, and I'm so ...

The last time MLB baseball superstar Shohei Ohtani's signature shoes went on sale, they "flew off the shelves" according to SI. But New Balance has Ohtani 1 Trainer Lab Work sneakers back in stock ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump ... about 25% of Major League Baseball players wear New Balance, ... We've been making shoes in the Merrimack ...