Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem.

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing ...