These genius soda can lids with built-in straws will make everyone around you think you are, in fact, the cleverest human alive. View Entire Post › ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to ...

Your niece's husband has a choice about whether to feel alienated or not. Given that he owns his own home and, assuming he is aware that his wife would like to have a home of her own and to maintain ...

Private label brands are outshining national names in quality and value. See which six store brands are leading the way and ...

Suggestions for Marketing Similar Products. Consumers make hundreds of decisions each day. Psychologically, decisions are taxing. Providing a simple, ...

You really can stop paying $4 a box for cereal because excellent generic options are typically 30% cheaper. In several blind test studies, kids who were given name-brand and generic cereals could ...

BREVARD — The Pisgah Conservancy is inviting the public to help name a 20-mile loop route that seamlessly connects Pisgah National Forest, Bracken Preserve and the City of Brevard.

More: Land purchased by Conserving Carolina to expand Bracken Mountain Preserve The chosen name will be displayed on wayfinding signs along the route. Name submissions are open until July 15. A ...

Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons. Tip.