It’s 2025, and NAD+ is to wellness as pilates is to working out. NAD+ is a naturally occurring coenzyme in your body that’s ...

Despite an 85% reduction in NAD+ levels, mice maintained normal muscle health and function, according to new research from ...

NAD+ activates sirtuins, “longevity proteins” that repair DNA and boost cell function. Studies show higher NAD+ levels ...

This growth is reflective of the expanding NAD market and Niagen’s strategic initiatives, including a focus on marketing efficiency and a U.S.-based supply chain. The company exceeded revenue ...

Even though it's been touted by celebrities like Jennifer Aniston as "the future" of wellness, a new study says NAD+ is being overhyped.

NAD+ itself isn't bioavailable, meaning your body can't absorb it or use it, so supplements use "precursors" of NAD+ like nicotinamide riboside (NR) or nicotinamide mononucleotide (NMN).

NAD+ therapy is on the rise among men seeking more than just a quick fix. From mental clarity and energy to longevity and hormone support, here’s how this IV treatment is redefining modern masculinity ...

NAD supplements and powders typically contain precursors that convert into it: NMN (nicotinamide mononucleotide) or NR (nicotinamide riboside). My infusion is a specific form of NR patented by ...

Supplements of nicotinamide riboside, an NAD precursor, have grown popular. But NAD and its effects are still poorly understood, and a study by researchers at the University of Copenhagen now ...