Parker Posey and Amy Sherman-Palladino put their own spin on the contemporary bob trend, while Benito Skinner and Madeline Brewer played warm hues for sun-kissed makeup looks.

Think shoulder pads, disco balls, gravity-defying hair, feet apart power pose, and frosted eyes in full drama—Sydney Sweeney is a vision at the W mag photoshoot.

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

Fashion's creatives are constantly iterating, pushing forward on what's considered wearable and interesting. Below, the most ...

The ‘guava girl’ aesthetic has been all over social media trends. What is the idea behind it, you ask? Well, we’ve got peachy-pinks taking centre stage while opting for glossy lips and more ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. Helping to elevate these humble and affordable shoes has ...

Mouni Roy showcased a fresh, radiant skin look with minimal makeup. Her look included a skin tint, arched brows, rose gold eyeshadow, and mascara. She wore dewy petal blush and a subtle flesh ...

Summer Fridays just dropped Pink Guava, a juicy fuchsia take on their cult-fave lip balm that smells like summer and looks even better. If you’d rather smell like guava than wear it, Kopari’s ...

In the age of soft glam and minimalist self-care, matcha has become synonymous with the 'clean girl' aesthetic, a trend driven by skincare, white tanks, slick buns, and green smoothies.

Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

Soap nails are the perfect mash-up of the clean girl aesthetic and the dewy skin trend but for your hands. They're soft, translucent, and creamy, with a high-gloss shine that mimics the look of ...