What does one do after founding one of the most successful tequila brands, virtually creating the premium tequila category in America, and then selling it to Bacardi for more than $5 billion?

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...