Yes, rice, which contains a crucial tire material normally found in sand. Here's why Michelin is turning food into rubber.

Michelin estimates that the e.Primacy All Season tire may last up to 13,000 miles longer than two competing products, potentially extending its usable lifespan by about a year.

Gas, Hybrid or EV, the Michelin e.Primacy All-Season tire is up to 25% more efficient than two leading competitors, providing improved fuel economy and increased range. 2 Michelin e.Primacy All ...

SEE ALSO: Michelin Premier A/S is Two Tires in One, Literally Built as a successor to the Primacy MXV4, the Premier line of tires will hit shelves the first of April across America. It’s ...

"If I start with a tire that is optimized for range homologated for an OE [original equipment] EV vehicle, something along the lines of our MICHELIN® Primacy™ family of tires, that would be our ...

Perhaps the most significant tire offerings Michelin has introduced of late are those that meet auto industry buzz in the electric vehicle space. These include the Michelin e.Primacy and Michelin ...

Michelin says sustainable silica does not come from sand. As part of its pledge to produce a 100 percent sustainable tire by 2050, Michelin now incorporates rice into its tires, but it’s not ...

GREENVILLE, S.C. — Michelin North America Inc. is launching the e.Primacy All Season tire to meet the evolving demands of drivers who prioritize efficiency. "As the market continues to change with the ...

GREENVILLE, S.C.—Michelin North America Inc. rolled out its new e.Primacy All Season tire with a pledge: better efficiency, quieter rides. The Greenville-based tire maker credits the tire's GreenPower ...