Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Quantum computation + quantum sensing = a new way to think about measurement on the tiniest scale, say researchers.

The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Arthur Paul Pedersen, faculty research scientist with the CUNY Remote Sensing Earth Systems (CREST) Institute and adjunct ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Differences in seawater colour could reveal how tiny Antarctic creatures are faring in a warming world.

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.