Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

This curated collection highlights a range of dolls from trusted brands such as Mattel, MerryMakers, Miniland, and more.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.