MatchaTok and a growing interest in matcha itself has left to months-long matcha shortages. Don't expect tariffs to help.

Demand for matcha is simmering away, fuelled by health-conscious younger consumers, but it’s not clear how big the market ...

Matcha contains higher levels of antioxidants called catechins, particularly EGCG (epigallocatechin gallate). Matcha contains at least 3 times the amount of EGCG than other popular varieties of green ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Discover the delightful twist on a classic dessert with our Matcha Jar Tiramisu—your new MVP for indulgence and flavor!

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

Unlike black tea, green tea is not fermented and therefore contains natural antioxidants, like catechins, which have an anti-inflammatory effect and support cell health while strengthening the immune ...

Matcha showed stronger anti-inflammatory effects than green tea in reducing gamma radiation-induced intestinal injury in ...

Andi Breitowich works across digital and print magazines covering health, fitness, nutrition, and the latest trends. Her work has appeared in Women's Health, POPSUGAR, Cosmopolitan, Men's Health ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...