Masanori Den Shirak represents the third generation of tea merchants, carrying forward a tradition that began when his grandfather first recognized the potential of Shizuoka, Japan, as a top-tier ...

Angel Zheng’s latest endeavor may serve as the highest expression yet of her ikigai — “a passion that gives value and joy to ...

Matcha's moment in the spotlight ... chances are you've come across Pocky — those slender biscuit sticks dipped in creamy coatings. Originally from Japan, Pocky has been a beloved treat since ...

Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States.

TOKYO, May 15, 2025 /PRNewswire/ -- Zenkyu Matcha, a Tokyo-based wellness brand rooted in Zen philosophy and the Japanese tea ceremony, announces its global launch. With a mission to elevate ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan and used to make drinks and food. Demand for matcha drinks and snacks ...

ICYMI: There’s a global matcha shortage right now that’s pressuring Japanese tea sellers and producers and affecting matcha purveyors worldwide. And those supply issues have created both ...

Tencha is largely grown on tea farms in the southern regions of Japan, including Shizuoka, Kagoshima, and Kyoto (encompassing the Uji area, where matcha originated). Once the stems and veins are ...

Her obsession with the superfood even led her to Japan in October 2023, when she visited tea shops and returned with 30 tins of matcha worth $900. However, the global surge in popularity for the ...

In recent years, Matcha has taken social media and the Western world by storm. The Japanese green leaf tea is a trendy norm now seen in lattes, ice cream and even alcoholic beverages. It's a ...

Matcha is now a global phenomenon, celebrated for its health benefits and sustained energy. Yet, outside Japan, access to freshly ground ceremonial matcha remains rare. At the same time ...