With benefits come risks and digital legal marketing is not immune. In a profession where ethics and reputation are highly valued, a mishandled online presence can open or close doors. A study on ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

In the rapidly evolving world of today, digitalisation is no longer an option. It has become a critical consideration for ...

India's food e-commerce is evolving, blending quick commerce, influencer marketing, and WhatsApp for hyper-local engagement.

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

I’m a health communication expert and public health researcher at Temple University in North Philadelphia. I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, ...

The veteran film exec behind releases for 'Rain Man,' 'The Omen' and 'Dances With Wolves' helped make early market research ...