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With benefits come risks and digital legal marketing is not immune. In a profession where ethics and reputation are highly valued, a mishandled online presence can open or close doors. A study on ...
With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.
In the rapidly evolving world of today, digitalisation is no longer an option. It has become a critical consideration for ...
India's food e-commerce is evolving, blending quick commerce, influencer marketing, and WhatsApp for hyper-local engagement.
When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...
I’m a health communication expert and public health researcher at Temple University in North Philadelphia. I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, ...
The veteran film exec behind releases for 'Rain Man,' 'The Omen' and 'Dances With Wolves' helped make early market research ...