The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

For example, a skincare brand might create a “Find Your ... UGC builds community trust, increases engagement, and often serves as authentic social proof in marketing strategies. In fact, Research by ...

Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

So that would be how I’d encourage people to get started with content marketing.” Ready to build your content strategy now? We’ll leave you with one of our best B2B content marketing examples. At the ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

For example, your marketing plan may call for an increase in market share from 10 percent to 15 percent of all products sold. During the plan's timeline, ...

For example, AI-powered content generation ... so you can develop proactive marketing strategies that are more likely to resonate with your customers. Chatbots and virtual assistants powered ...