Bridgewater College students partnered with Staunton's Book Dragon to improve the bookstore's social media marketing. This project is part of a Bridgewater College entrepreneurship capstone course ...

Donald Trump's "The Art of the Deal" gave me some valuable insights on his tactics, like ignoring "number-crunchers" and ...

You can use certain credit card points and miles to book a cruise. Typically, you will be required to make the reservation through the portal provided by your credit card issuer, but some require ...

A 529 plan is designed to help you save toward your child's future education expenses. By opening a 529 savings account, you may be able to reduce future out-of-pocket costs and get a tax break on ...

After the ideas, we walk you through how to integrate them into your marketing plan so you can reach your goals faster. A well-planned mix of online marketing strategies to reach buyers and ...

The idea of having a book published is often equal parts exhilarating and confusing. All the lingo and industry terms being ...

A 529 plan can make the high cost of college more affordable, but there are some logistical considerations when it comes to getting the most out of them. Families with more than one child ...

But I also look at who provides the wireless coverage for each plan, especially since the likes of Mint, Visible and Tello don't have cellular towers of their own. And while low-cost plans usually ...

It’s a good month for criticism in the literary world, with new books in April exploring everything from early-’00s feminism to modern TV and video games. On the fiction side, there’s a new ...

Today, businesses are harnessing AI tools to streamline their marketing strategies, increase efficiency and drive measurable results. From automating content creation to optimizing complex ad ...

Jewish activists are planning a protest against Senate Minority Leader Chuck Schumer when his book warning of antisemitism is released Tuesday — with them accusing him of failing to help stop ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...