Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the gap between CEOs’ and CMOs’ perceptions of the marketing function appears ...

NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the ...

Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic ...

Choose Chicago, the city’s official destination marketing organization, is preparing to host thousands of key global travel buyers and media for U.S. Travel ...

For corn producers, this could be a moment of opportunity. If you’re undersold on old crop, fund shorts give you leverage — be patient and let the market come to you. For new crop, $4.60–$4. ...

Savvy restaurateurs are looking at every touchpoint as a marketing opportunity, starting with the most practical and mandatory: payments. Here’s what to consider when selecting a payments tool ...

Marketing Advisor is a new AI-powered assistant ... an expert always on hand to optimize performance and spot growth opportunities. Advertisers should still keep a watchful eye on the suggestions ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. It’s the promotional event nobody asked for: You could call it Tariff Deal Days. From auto ...

If marketing’s participation isn’t already incorporated into a company’s official product development process, they’re missing the boat on opportunities to make a product most successful.

Seasonal marketing campaigns are one of the most effective ways to engage your audience, drive sales, and create unforgettable brand experiences. Whether it’s back-to-school, Easter, Black ...