Consumers frequently experience immersive service in health care (e.g., hospital stays, residential care), education (e.g., school/university attendance) or hospitality (e.g., air travel, resorts) ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

The study also found a two-way relationship between loneliness and social media use. "It appears that a continuous feedback loop exists between the two,” Roberts, Ph.D. “Lonely people turn to social ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Holiday, With Dining Activity Up and Retail Facing Seasonal Headwinds NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI Marketing Cloud, today released the Zeta Economic Index (ZEI) for ...

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment ...