Retailers are increasingly using audio content to enhance in-store experiences. Music, branded audio, and audio out-of-home ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

A Nine-Year Longitudinal Study of the Impact of Passive and Active Social Media Use on Loneliness" investigated how ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Destination XL Group (DXL), a retailer of big and tall men's apparel and footwear, has broadened its collaboration with ...

In 2025, we will see more mobile operators make the shift beyond generic ‘best effort’ 5G performance promises towards ...

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the US shows. The study shows the price of meat alternatives is the most decisive ...

The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues ...

Google execs spoke about AI's impact on shopping engagement; Bluecore and DXL partnered on personalization and more.

Consumers frequently experience immersive service in health care (e.g., hospital stays, residential care), education (e.g., school/university attendance) or hospitality (e.g., air travel, resorts) ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...