The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

"(I)f we're willing to adapt to an evolving consumer ... we still have a bright future, particularly here for the North Coast ...

Ted Sweetser discusses how the technology is providing greater insight into how marketing materials are being viewed. Pharmaceutical Executive: How is AI helping to overcome the challenges pharma ...

On Tuesday morning, Galderma launched its Scratch Resistance campaign to highlight one of the most difficult symptoms of ...

High-producing agents interviewed by HousingWire are homing in on their strengths as they look to maintain top dog status in ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

At its core, the mission of Newhouse Creative Group is about more than marketing—it’s about empowerment. “We’re not just ...

Until recently, it might’ve seemed that experiential marketing didn’t have a place in the healthcare sector. That’s changed, ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy and our Judge of the Day ...

Accounting Excellence Awards now open for entries [1], we look back at the key trends and insights from last year’s finalists ...