When Ambi Parameswaran launched his book, at Crossword, Kemps Corner, Mumbai, he had a panel full of mixologists tell the ...

The marketing industry has worked itself into a frenzy. Social media and hustle culture have raised our expectations about ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

Reddit has launched new AI tools that turn user discussions into insights to help brands create smarter ads and connect ...

I started with ChatGPT’s “deep research” mode, asking it to compile a report on what new jobs for humans might be created by ...

The Detroit Free Press and Detroit News’ joint operating agreement combined the two newspapers’ business operations since ...

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

After being made redundant on maternity leave, Jooli Chan’s felt toys started on a market stall and have now made $13 million ...

After several years of small experiments with AI and big anxieties over its impact, advertising executives got with the program at this week’s Cannes Lions International Festival of Creativity, the ad ...

For Myhren, the core of advertising is about creating emotional resonance, the kind that algorithms simply cannot replicate. “To fall in love with your brand, it’s not enough for marketing to ...

Amazon.com Chief Executive Andrew Jassy expects the e-commerce conglomerate will reduce its workforce because of artificial intelligence developments. Jassy said Tuesday that generative AI and agents ...