The new Magic uniforms and logos represent a “rejuvenation” for the Orlando ball club, according to CEO Alex Martins.

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

Franz Wagner, Jalen Suggs and Paolo Banchero model some of the Magic’s new uniforms for 2025-26.

After 16 years with the same jersey and 14 years with the same logo, the Orlando Magic unveiled a massive rebrand paying homage to their roots. The logo revives ...

The Orlando Magic unveil a nostalgic rebranding featuring a new star logo, pinstripe uniforms, and a fresh court design.

The Orlando Magic are hoping to create some buzz ahead of next season with a new logo and new uniforms. The Florida-based NBA ...

The Orlando Magic on Tuesday introduced a whole new look calling it a new generation of Magic basketball. image ...

The Orlando Magic are going back to the future as they enter a new era headlined by Paolo Banchero and Franz Wagner with ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of ...

and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers.

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...