Hieronimus said L’Oréal and an alliance of chief executives of groups including Germany’s Beiersdorf and Switzerland’s Givaudan met with EU officials in Brussels this week to warn against a potential ...

I've worked in the beauty industry for years, but I don't want my daughter to wear makeup. Products can damage her skin and ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

Currently, Ulta is running their 21 Days of Beauty sale, and just on March 22, you can secure a travel sized Charlotte ...

A cult-favorite French skincare product made with retinyl palmitate, the ester of retinol (vitamin A), celebrities like ...

With a mission to empower self-expression and self-love, Selestia Beauty creates unique products that help everyone uncover ...

Romy Soleimani is a makeup artist based in New York City.

The best at-home lash tint is one that you can wash off at the end of the day. This formula from 19/99 is effectively a super ...

Experts weigh in on TikTok's "office air" beauty dilemma, which users say affects their skin, hair, and makeup.

The clean beauty brand has doubled down on its commitments to the planet and hopes to inspire others to do the same.

The Sulwhasoo First Care Activating Serum VI is viral on TikTok, purported to make people look at least 15 years younger than they are. Here, Gen Z and Gen X PureWow editors put those claims to the ...

If you're done dealing with uneven eyeliner, cakey concealer, and stubborn false lashes, take a gander at these foolproof ...