Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

"Beauty, for girls like us, is more than aesthetics, it is a sign to ourselves and others that we are not alone." ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

There are plenty of celebrities who still rock glam beauty on the red carpet, but several stars have seamlessly adopted ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

Fresh Aesthetics clinic founder Linda Wong shares her secrets to business success in the beauty industry as a woman, and soon ...

On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory, and fair shades. But ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

Best of all, it all comes packed in a carry-on-friendly, TSA-approved cosmetic bag. The Starter Stak is a great place to start. Everything you need for an easy beauty routine, including a cream ...