Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

E.l.f.'s new "thirst burst" hydration drops are here to make you so dewy that morning flowers will get jealous. View Entire ...

A keynote address delivered at a UN Friends of Vision meeting has highlighted the connection between eye health and gender ...

Bollywood divas embraced sultry kohl-lined and smoky eyes this week, blending classic elegance with modern drama for stunning ...

Not all setting powders are created equal, as anyone who’s wrestled with setting makeup under their eyes can attest. Some ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Both Dr. Collins and Dr. Spearman recommend this advanced eye cream from SkinCeuticals for its ability to combat fine lines.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

One writer reviews the Grace & Stella Under Eye Patches, sharing an honest assessment of the product as well as before and ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...