One of the funniest fake products seen on Saturday Night Live is Happy Fun Ball, which, at first, seems like a perfectly ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

The RCS adoption push was fueled partly by the industry's desire for improved automated marketing and streamlined engagement.

The filmmaker Natalie Jasmine Harris says she wants to spark a broader conversation about how indie creators are often ...

Streaming and network giants like Amazon, Disney, and NBCUniversal gathered in New York this week to make their best pitches ...

Ever mindful of the power of AI, CMI Media Group is working to advance the direct-to-consumer (DTC) space with the innovative ...

Although the revenue and EPS for Maximus (MMS) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street ...

Government services provider Maximus (NYSE:MMS) reported Q1 CY2025 results , but sales were flat year on year at $1.36 ...

Netflix Standard with Ads subscribers will have to sit through 4- to 5 minutes of commercials per hour, with the ads running at the beginning and during videos (ideally during “natural plot ...

Sure, going on popular podcasts to show a more human side is nice. But what about claiming to grow the entire advertising market through AI and, in turn, changing the makeup of global GDP?

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.