In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad decision away from tapping out. Then came Dana White, a fiery, fast-talking promoter with a relentless vision and zero patience for failure.

Dana White’s belt wrapping videos have become quite trend in the UFC, and on social media. Oftentimes, the videos are very telling. Fans tend read the UFC president’s body language and facial expressions which often times,