said Linda Boff, executive director of global brand marketing for GE, Fairfield, CT. ?What we have put on Vine is remarkably different from a film we have shown on television, is remarkably different ...

Linda Boff discusses GE's branding strategy and the shift towards programmatic advertising in a digital age. Burger King's CMO reveals the formula for the brand's success and why they're sticking ...

Content marketing may not usually be associated with jet engines, wind turbines and mining equipment. But for Linda Boff, executive director/global brand marketing at General Electric, demonstrating ...

"Our customers and business leaders don't log on to a different internet at night," Linda Boff, General Electric's VP/CMO, observed. "When you think about that, the stakes for all of us have changed. ...