Wordmark logos are a powerful tool in a brand's arsenal. They distil a company into a single, striking visual representation made entirely of letters. You've seen them everywhere. Google. FedEx.

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

FILE - In this Oct. 14, 2019 photo a truck with the Coca-Cola logo, behind left, maneuvers in a parking lot at a bottling plant in Needham, Mass. The Coca-Cola Co. said Thursday, Dec. 17 ...

European Union antitrust regulators are investigating Coca-Cola’s (KO) business practices in Europe, targeting its bottling partners in recent raids, Bloomberg reported. These raids are part of ...

Jones Soda Co. announced the release of Jones Zero Cola and the planned addition of two other zero-calorie sodas later this year. The new series marks the debut of the company’s mainline sodas in the ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind ...

A Coca-Cola distributor has initiated a voluntary recall affecting more than 10,000 cans of the popular soft drink after discovering potential plastic contamination in select products, according to ...

Instead of enforcing rigid and uniform brand standards, his team embraced local adaptations of the Coca-Cola logo as expressions of community pride. By fostering collaboration across VML’s network, he ...

The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.

A Coca-Cola distributor has announced a voluntary recall of more than 10,000 cans of the soft drink, according to the Food and Drug Administration. A total of 864 12-packs — that’s a total of ...

This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the ...

Coca-Cola Original Taste cans have been recalled over plastic contamination (Picture: AP) More than 10,000 cans of Coca-Cola have been recalled over concerns that they contain a ‘foreign object’.