Lancia Pu+Ra HPE Concept. The teaser campaign that started with a stylized sculpture last November culminates in this, the Lancia Pu+Ra HPE concept.

Lancia collaborates with luxury furniture maker Cassina for an EV concept that previews the underpinnings of the New Ypsilon. The Pu+Ra HPE concept—which stands for High Performance Electric ...

The Lancia Pu+Ra HPE Is a Look at the Future of the Historic Italian Brand. Lancia's revival starts with this concept. By Brian Silvestro Published: Apr 17, 2023 9:45 AM EDT. Save Article.

Dopo Ypsilon, Gamma e Delta, Lancia potrebbe portare sul mercato un SUV di grandi dimensioni: ecco come potrebbe essere.

First things first, the name. Pu+Ra means pure and radical, while the HPE moniker stands for High Performance Electric, but the same acronym was used back in the 1970s for the Lancia Beta to ...

Lancia calls its new styling language “Pu+Ra Design”, combining the words pure and radical. The new style is penned by Jean Pierre Ploue and his team of young talent at Lancia’s Centro Stile ...

The Pu+Ra HPE is the first vehicle of the last attempt to keep Lancia alive. With only the Ypsilon in its lineup and sale in only a handful of markets, Stellantis could have buried the brand ages ago.

The Lancia Pu+Ra HPE concept is "the first car in Lancia's new era," according to a company press release. The release also says "Pu+Ra" represents Lancia's "pure and radical new design language." ...

TURIN -- Lancia has set the design course for its next decade with the two-door Pu+Ra HPE concept, which includes design cues from historic models such as the Stratos and Beta.

The European tour will allow Lancia fans to see the Pu+Ra HPE Concept in the flesh, as we are waiting for the debut of the all-new Ypsilon supermini, coming in 2024 in both hybrid and electric forms.

Lancia has always been an icon of Italian elegance and Lancia Pu+Ra HPE confirms that tradition, by fully embodying the principles of the brand’s new, pure and radical design language, as borne ...

Ovviamente al vertice della gamma ci sarà la nuova Lancia Gamma HF Integrale ufficialmente confermata nei giorni scorsi ...