And the brand's responses (in the case of Target and Bud Light, to pull back on their marketing efforts to the LGBTQ community) have caused disappointment in people with more inclusive points of view.

Molly Sprayregen is the Deputy Editor of LGBTQ Nation and has been reporting on queer stories for almost a decade. She has written for Them, Out, Forbes, Into, Huffington Post, and others.

Daniel Villarreal is a longtime, award-winning journalist and editor who has written for NBC News, Newsweek, Vox, Slate, Vice News, The Seattle Stranger, The Dallas Voice and numerous other LGBTQ+ ...