Home electronics were once status symbols and often the center of the living room, but consumers now tend to prefer gadgets and gizmos that camouflage themselves into an Instagram-friendly space.

So as a strategic new approach to marketing an air conditioner, LG has unveiled its new line of units called ARTCOOL. In a nutshell, it basically is an air conditioner with a picture frame on the ...

The display has requisite borders on all sides and can give the impression that it is a piece of art installed inside a frame ... LG ThinQ, users can let the air conditioner display any picture ...

The Artcool AI Air doesn’t look as artsy as LG’s previous Artcool air conditioners ... to camouflage the wall-mounted unit as ...

The LG Artcool AI Air can also detect when a window has been opened and automatically switch to an energy-saving mode. The LG Artcool AI Air can also detect when a window has been opened and ...