Children today do not know the joy of opening a cereal box and finding a free gift inside Almost every box used to come with ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that ...

General Mills unveils Fantastic Four cereal boxes July 25, blending Marvel heroes with classic mascots. Limited collector's ...

Starting in July, four different boxes of General Mills cereal will have the characters from Fantastic Four: First Steps on ...